PUBLICATION PLAN

Title: DEVIATE- Arial Black

Positioning statement: music for your eyes- Calibri (Body) italic
Price: £3.99
Frequency of Publication: Monthly
Distribution: Music stores, Newsagents, Supermarkets

Rationale: I want this magazine to be for people who are really into their music. I want everyone who reads my magazine to enjoy reading the long articles as well as the short. The audience will feel relaxed and satisfied with information. I want people to be able to get everything they want after my magazine yet be left wanting more for the next issue.

Style: Informal and colloquialism style humour, and not afraid to say strong and controversial things. I want all opinions and views on things to be honest, because that is what real life things are like. Slang and a variety of short paragraphs to in depth long paragraphs.

Regular content:

• Live gig reviews
• New music releases
• Album reviews
• Chart Lists
• Up and Coming Artists
• Good Month for...Bad Month for
• Hidden Artist of the month
• Fan mail

Feature content:

• Sex, Secrets, Scandals- With the smiths
• Rihanna Talks Dirty- Rihanna talks brutal on her world tour
• Joey Morton- The story so far
• Zane Lowe, Low Down- Zane Lowe tells all you need to know on the music of today
• Bombay Bicycle Club- Why their new album is worth the wait
• Ben Howard Biography- The rising fold artist from Devon
• The Real truth about Lykke Li- Deviate discovers the hidden truth behind Lykke Li's lyrics
• O2 Academy- Why everybody wants to play at Liverpools O2 academy
• Danny O'Donohgue Stripped- Danny O'Donohgue bares all in the exclusive interview with Deviate
• Tinie Tempah- Tells all on his secret love for indie music
• The Kicks Revieled- On-the-road from their new blog
• Fearne Cotton- On the rise
• Vampire Weekend Bite Back- Vampire Weekend speak out on visious rumours
• Beyonce- From Glastonbury to now
• Coldplay Comeback- How Coldplay pulled off the best comeback yet
• Arctic Monkeys- Special Tour Review
• EXCLUSIVE!- Interview with the Wirral's best produced band GUARDIANS

House style:

Cover lines: Arial Black
Headlines: Cambria (Headings) 14pt
Stand first: Cambria (Headings) 14pt
Captions: Cambria 8pt
Features first paragraph: Drop capital in Arial Black 4 lines deep in maroon.

News first paragraph:

Body text: Bell MT 11pt

Colour scheme: Maroon, white, dark blue and grey.