Title: DEVIATE- Arial Black
Positioning statement: music for your eyes- Calibri (Body) italicPrice: £3.99
Frequency of Publication: Monthly
Distribution: Music stores, Newsagents, Supermarkets
Rationale: I want this magazine to be for people who are really into their music. I want everyone who reads my magazine to enjoy reading the long articles as well as the short. The audience will feel relaxed and satisfied with information. I want people to be able to get everything they want after my magazine yet be left wanting more for the next issue.
Style: Informal and colloquialism style humour, and not afraid to say strong and controversial things. I want all opinions and views on things to be honest, because that is what real life things are like. Slang and a variety of short paragraphs to in depth long paragraphs.
Regular content:
- Live gig reviews
- New music releases
- Album reviews
- Chart Lists
- Up and Coming Artists
- Good Month for...Bad Month for
- Hidden Artist of the month
- Fan mail
- Sex, Secrets, Scandals- With the smiths
- Rihanna Talks Dirty- Rihanna talks brutal on her world tour
- Joey Morton- The story so far
- Zane Lowe, Low Down- Zane Lowe tells all you need to know on the music of today
- Bombay Bicycle Club- Why their new album is worth the wait
- Ben Howard Biography- The rising fold artist from Devon
- The Real truth about Lykke Li- Deviate discovers the hidden truth behind Lykke Li's lyrics
- O2 Academy- Why everybody wants to play at Liverpools O2 academy
- Danny O'Donohgue Stripped- Danny O'Donohgue bares all in the exclusive interview with Deviate
- Tinie Tempah- Tells all on his secret love for indie music
- The Kicks Revieled- On-the-road from their new blog
- Fearne Cotton- On the rise
- Vampire Weekend Bite Back- Vampire Weekend speak out on visious rumours
- Beyonce- From Glastonbury to now
- Coldplay Comeback- How Coldplay pulled off the best comeback yet
- Arctic Monkeys- Special Tour Review
- EXCLUSIVE!- Interview with the Wirral's best produced band GUARDIANS
House style:
Cover lines: Arial BlackHeadlines: Cambria (Headings) 14pt
Stand first: Cambria (Headings) 14pt
Captions: Cambria 8pt
Features first paragraph: Drop capital in Arial Black 4 lines deep in maroon.
News first paragraph:
Body text: Bell MT 11pt
Colour scheme: Maroon, white, dark blue and grey.